Say Yes To Colour With L’oreal "Casting Creme Gloss"

We recently launched the Say Yes to Colour Campaign on digital which is about the benefits of using Casting Crème Gloss to colour your hair.India as you know has always been a grey coverage market but we feel that given the right product, we can get the modern Indian woman to experiment with colour and bring out her individuality.

Casting Crème Gloss is the perfect hair colour for women who prize quality and care over everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine. Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Crème Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its crème formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair. It is easy to apply, takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes colouring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman.

For more information on this revolutionary hair colour you can visit:
Our campaign aims to educate women about the benefits of colouring their hair. We would like to also get them to Say Yes To Colour! Since, most women are apprehensive about colouring their hair; we want to introduce women to the safe No Ammonia Casting Crème Gloss. We want women to rediscover themselves and try different shades from our range!

You can Join the movement by going to this link HERE on facebook and find out more about the shades to go with different skin tones.

Throughout the campaign we will encourage women to colour their hair by busting myths related to hair colour. We have already busted a few myths on our Facebook page. Have a look at them here:

Here are few of them listed out for you.

For more details log on to their site HERE.
P.S: Press Release
  1. August 27, 2014
  2. February 20, 2014

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