Everything That Matters…(ETM) is owned and maintained by “Jyoti”.

L’Oreal Collection Star Red Lipstick “Pure Amaranthe” Swatch On lips

Not everybody is as privileged to follow their dreams and choose a career that they have a passion for. After working as an Architect for 4 yrs,this is what I chose to do. A full time blogger now, life couldn’t have been any better.

The journey from “I” to “We”

Started in OCT 2011, ETM was more of a personal space for me to write on anything and everything that came to my mind. Never knew it is going to reach so far. It is still the same in the sense that I share anything that is exciting…but now it has turned into a platform for many to share their thoughts and view point as well.

Testing out new products and helping people chose wisely is something I used to do a lot.The only difference was, I could guide my friends only. Having ETM helps, as it is for every single girl out there. Having  people around in the writing team ensures people get to know the feedback from different people with different skin type, tone and choices.

Current Location: Melbourne, Australia

Headquarters: Pune, India

ETM Beauty Editors

Agnirupa  Bhattacharya

Age: 28
Skin Type: Dry-Combination type
Skin Concerns: Dull skin, marks from occasional breakouts
Skin Tone: Fair with pinkish undertone (cool toned) NW25/NC30 in MAC
Best foundation matches: Maybelline Fit Me in 128 Warm Nude, Bobbi Brown Skin Foundation in 04 Natural, MAC Face & Body in N1 or C2, The Body Shop Fresh Nude Foundation in 026 Fiji Sand

Nupur Garg

Age: 32
Skin Type: Sensitive -Combination , acne prone
Skin Concerns: Acne scars , uneven skin tone , enlarged pores
Skin Tone: Light , NW 25 in MAC
Best foundation matches: 

Maybelline Matte and Poreless Fit me Foundation in shade 120 classic ivory, Clinique Superbalanced Foundation shade 03 Ivory N , Bourjois Healthy Mix Foundation in shade 52 Camille , Givenchy photo perfexion fluid foundation in shade 4 perfect Vanilla
Writing and Beauty blogging since the last seven years . Nupur is a staunch skincare junky , who believes if you have good skin , you need minimal makeup . Undettered by the fact that my skin is extremely problematic and sensitive I, I love to try new skincare brands and products . I am also fond of using derma-prescribed products .  Love to use Acids for exfoliating (Glycolic , Lactic and Azelaic acids ) .I have a long list wishlist of skincare products and try to buy at least one of it every month .

For any kind of queries or PR related requests mail me at:  jyoti@everything-thatmatters.com 

Alternate id: everythingthatmatters2me@gmail.com 

For brand association and advertising queries mail the business developement team at: alliance@everything-thatmatters.com

Please do not copy or use any content from this blog without giving it proper credit.