Everything That Matters…(ETM) is owned and maintained by “Jyoti”.

L’Oreal Collection Star Red Lipstick “Pure Amaranthe” Swatch On lips

Not everybody is as privileged to follow their dreams and choose a career that they have a passion for. After working as an Architect for 4 yrs,this is what I chose to do. A full time blogger now, life couldn’t have been any better.

The journey from “I” to “We”

Started in OCT 2011, ETM was more of a personal space for me to write on anything and everything that came to my mind. Never knew it is going to reach so far. It is still the same in the sense that I share anything that is exciting…but now it has turned into a platform for many to share their thoughts and view point as well.

Testing out new products and helping people chose wisely is something I used to do a lot.The only difference was, I could guide my friends only. Having ETM helps, as it is for every single girl out there. Having  people around in the writing team ensures people get to know the feedback from different people with different skin type, tone and choices.

Current Location: Mumbai/Pune 

For any kind of queries or PR related requests mail me at: jyoti@everything-thatmatters.com 

Alternate id: everythingthatmatters2me@gmail.com 

For brand association and advertising queries mail the business developement team at: alliance@everything-thatmatters.com

Please do not copy or use any content from this blog without giving it proper credit.